I AM
A DESIGNER WITH AN EYE
FOR CLEAN,MINIMAL DESIGNS
Client: Blackwood LeatherLuxury Leather Goods — including jackets, trousers, shoes, boots, bags, wallets, suitcases, and premium leather materials.
"BLACKWOOD" is set in Minion Variable Concept, a serif typeface that exudes luxury and classic appeal, reinforcing the premium nature of the brand."LEATHER" is paired with a minimal sans-serif font, offering a clean contrast and adding to the visual hierarchy.The final Blackwood Leather logo successfully:Encapsulates the initials B and L in a memorable and refined logomarkProjects a sense of luxury and heritageMaintains clarity and versatility across applications (stamping, embroidery, print, and digital)Stands confidently on both dark and light backgroundsThis combination of serif and sans-serif styles mirrors the brand’s balance between heritage craftsmanship and modern design sensibilities.This design communicates the duality of the brand name — Blackwood and Leather — in a way that's refined and understated. The use of serif edges was intentional to emphasize tradition and class, while the clean construction of the negative space L adds a modern, confident twist.ConclusionThis logo design encapsulates the spirit of Blackwood Leather — bold, minimal, and premium. It is a strong identity foundation for a brand that values both aesthetic elegance and material excellence.
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